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Background
Dublin based dental practice 3Dental chose AdSmart from Sky to run their first TV campaign promoting their services to core prospects in Dublin and the surrounding areas. 3Dental is a growing business offering a comprehensive
range of professional, affordable dental treatments and procedures for people of all ages, including general dentistry, cosmetic dentistry, implants & oral surgery, as well as orthodontics
Objectives
Raise awareness of the 3Dental brand.
Drive an increase in leads for dentures.
Drive an uplift in search terms shown in the creative.
Top Line Results
The AdSmart campaign proved to cut through all other digital and social activity, with those exposed to the ad being three times more likely to recall it compared to the nonexposed group.
The campaign successfully drove an uplift in positive brand perception by +50% and doubled familiarity of the 3Dental brand among the exposed audience.
Of those who recalled seeing the 3Dental ad, 18% took some type of action as a result. Looking up more information online was the most popular action, with 11% of recallers going on to do so.
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