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Background
AIB worked with AdSmart to deliver a uniquely targeted TV campaign to key prospects.
Objectives
Drive appointments with mortgage advisors
Top Line Results
There was a 4% uplift in prompted creative recall amongst the AdSmart exposed group.
Key brand perception statements saw an uplift amongst the AdSmart exposed group with ” AIB is a bank I like” agreement level scoring 24% higher when compared to the unexposed group.
3% of the exposed sample went to make an appointment with an AIB mortgage advisor/open an AIB account. The exposed group were also 50% more likely to recommend AIB to to friends and family.
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