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Best Use of Innovation winner at 2019 TAMI Awards
Background
GoCar is Ireland’s number one car sharing service, operating predominantly in Dublin . GoCar utilised AdSmart to deliver a uniquely targeted TV campaign to key prospects across the Dublin area.
Objectives
Drive traffic to GoCar website
Increase sign ups to GoCar service
Inform viewers of GoCar functionality
Top Line Results
When respondents were asked if they had seen the ad, there was a 71% uplift in prompted recall amongst the AdSmart exposed group.
There was an uplift of 33% in spontaneous awareness amongst the AdSmart exposed group .
Those exposed to the GoCar campaign were more likely to have taken a GoCar related action with a 50% uplift in website visits.
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