Richardson’s Garden Centre is a family run business based in the North East and have always used local radio and Newspapers at key times to promote the business.
They have a relatively small budget and because of this it is important that they see a return on any marketing strategy.
George Richardson, Owner commented, “We had noticed a steady decline in response to what we have been doing with the local papers and radio and because of this had been looking at possible alternatives. We looked at ITV but this was not an option due to cost and wastage as we fall between two regions. We were then introduced to Sky’s AdSmart and this has allowed us to target a specific audience that is within our catchment area and very importantly within our marketing budget. I am pleased to confirm that we have now had four AdSmart campaigns and are now looking at including AdSmart into our 2017 strategy.
“We were introduced to AdSmart by the AdSmart North East representative who has managed our Christmas and Easter Campaigns whilst working with HT Media who produced our adverts. What is great is that the whole campaign for the year has cost us under £10k and Christmas has seen a 17% increase in sales”.
